Canon and Getty launch diverse 'This is Australia' stock image collection

19 September 2018

Canon Australia and Getty Images have launched the first images from their community-generated photo collection, ‘This is Australia’, and are now seeking more images for the collection.

Attila Csaszar/Getty Images. Originally from Budapest, Brisbane based photographer Atilla’s image of a female Muslim surfer has been featured in Vegemite’s latest campaign1 ‘Tastes Like Australia’ by creative agency Thinkerbell. It’s an awesome program and it really inspired me to create something unique about this beautiful country and people. I attended a really great workshop in Brisbane earlier this year organised by Canon Australia and Getty Images and had the opportunity to work with an art director from Getty Images New York. It was brilliant.” — Attila Csaszar/Getty Images. Originally from Budapest, Brisbane based photographer Atilla’s image of a female Muslim surfer has been featured in Vegemite’s latest campaign1 ‘Tastes Like Australia’ by creative agency Thinkerbell. "It’s an awesome program and it really inspired me to create something unique about this beautiful country and people."

The collection, showcasing the work of more than 200 photographers, already contains more than 5,000 photographs available for purchase by the Australian media and advertising industry.

Created and curated on the principle of representing the authentic Australia, the images respond to four ‘shooting’ briefs designed to generate a collection of stock photography representing the varying facets of culture, ethnicity, gender, and age: “Multicultural Australia: A Day in the Life”, “Re-picturing Gender”, “Conceptual Realism”, and “Age is Just a Number: Australian 50+ Lifestyle”

Belinda Howell/Getty Images. A 20-year veteran Literacy Intervention Teacher, Belinda is an aspiring, photographer. The most outstanding event in her career to date is the confidence boost she experienced being accepted as a Getty Images contributor. ‘This is Australia’ gave her the chance to shoot to a brief and “…share what my little Australian family looks like with the world”.

The Canon-Getty Images partnership also features contributor education sessions and fast-track approval exclusive for Canon’s local community members. Through the partnership, Canon users can develop their skills and learn from their art, while contributing to an important cultural project that will reach a global audience.

Credit: Marianne Purdie/Getty Images. A retired school teacher working with underprivileged children, Marianne is a Brisbane based photographer and has said “Being accepted as a Getty Images contributor has given me the opportunity to showcase more of my images than had previously been possible. There is also the great potential for financial reward. Fantastic for an advanced amateur photographer who is just starting to put her toes in the water.” — Credit: Marianne Purdie/Getty Images. A retired school teacher working with underprivileged children, Marianne is a Brisbane based photographer.

Canon is also providing its photography community the opportunity to be fast-tracked as a Getty Images contributor. In addition, the Canon Collective photography experience team is facilitating free workshops and events designed in conjunction with Getty Images for contributors to learn how to shoot stock photography.

Marnie Griffiths/Getty Images. Librarian, Marnie describes herself as a hobbyist photographer. “Photography has the power to show another beautiful side of life. I chose photos to submit that I think represent Australia in general for the world to see another side of us. Australia really is diverse, made up of a myriad of different people and cultures. Advertising images should reflect that.”

How to get involved

Contributions to ‘This is Australia’ will be accepted until 31 December 2018.

1. Pick up your Canon camera and show us your Australia. Respond to a ‘This Australia’ brief and become an official contributor to Getty Images
2. Visit the ‘This is Australia’ landing page for information on how to contribute and various experiences available for the remainder of 2018
3. Win funding for your own ‘This is Australia’ shoot by applying for a range of Canon grants.