Photographers get behind animal rescue campaign

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A nationwide campaign to raise awareness for animal rescue groups via photography is now underway.

The campaign initiated by storage technology solutions company Western Digital, features work by prominent Australian photographers who have taken images of over 200 dogs and cats in urgent need of adoption.

Shared across social and online channels to help raise awareness of pet adoption, the photos are being provided free of charge to the participating animal rescue groups.

“At Western Digital, we deeply care about the communities in which we do business and I am delighted to have the opportunity to engage the community this way. Many animal rescue groups have limited funding which, unfortunately, may mean that they can only manage to cover the most essential daily operating costs of running the shelter, leaving room for little else,” said Simon Whitford, senior sales manager, ANZ, Content Solutions Business Unit, Western Digital.

Pet rescue
Dogs awaiting adoption at Animal Welfare League QLD, Beenleigh Centre.
Photos taken by photographer, Krystle Wright

Eleven photographers and eight animal rescue groups are participating in the campaign, which began in August. Each photographer spends a day with an animal rescue group with the brief of bringing out the best in the pets.

As part of the campaign, Western Digital is donating $1000 to each animal shelter. The immediate objective of the campaign is to help animals find a loving home, and bring attention to the challenge of shelters around the country.

Each of the photographers participating in the campaign have also been provided with a My Passport Wireless Pro storage device to help with their on-site workflow. To allow access to the photos produced, Western Digital has setup a My Cloud Pro storage device at a remote destination where the photographers can upload their photos and the animal rescue groups can easily access them.

The photos of pets will be used on the animal rescue web sites and on the WD Australia Facebook page complete with information showcasing the background of each pet, the animal rescue group locations and photographer credentials. The campaign calls on the public to view and share the photos using the hashtag #WDPets and help the animals get adopted!

Photographers and animal shelters involved in the campaign include:

1) Daniel Linett of Linnet Foto (NSW)
2) Jo Lyons of Jo Lyons Photography (NSW)
3) Ruth O’Leary of Ruthless Photos (NSW)
4) Helen Trenerry of Ruff ‘n’ Stuff Pet Photography (NSW)
5) Nick Rains of Nick Rains Imaging (QLD)
6) Krystle Wright of Krystle Wright Photography (QLD)
7) Charlotte Reeves of Charlotte Reeves Photography (QLD)
8) Diana Leventhal of K9 Photography (QLD)
9) Caitlin Maloney of Ragamuffin Pet Photography (VIC)
10) Kerry Martin of Akemi Photography (VIC)
11) Alex Cearns of Houndstooth Studio (WA)

1) Greyhound Rescue NSW
2) Animal Welfare League NSW
3) Fetching Dogs NSW
4) Animal Welfare League QLD
5) Best Friends Rescue QLD
6) Shamroq QLD
7) Pets’ Haven Shelter VIC
8) Dogs Refuge Home WA

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