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Olympus has added the E-M10 to its line-up of OM-D-series cameras, bringing the number of cameras in the range to three, joining the flagship E-M1 and the now mid-range E-M5.

While the new model is billed as the ‘entry-level’ OM-D it shares several features with the higher-end models including the same 16-megapixel Live MOS sensor and TruPic VII image processor as the E-M1. The rear LCD offers touch-screen controls and delivers 1,040,000 dots of resolution, around twice that of the E-M5. Another advantage over the E-M5 is the inclusion of Wi-Fi for remote camera control and file transfer.

On the downside, image stabilisation has been reduced from five axes to three and the frame rate for Full HD movies has been pared back to 1080/30p (compared to the E-M5).

Key features include a large, quick-response electronic viewfinder (1.44 million dots) and adaptive brightness for accurate scene visibility. There’s also an 81-point AF system with a top continuous shooting speed of 8 frames per second (fps).

Along with the announcement of the E-M10, Olympus has announced two new M.ZUIKO lenses, the DIGITAL ED 14-42mm F3.5-5.6 EZ and the DIGITAL 25mm f1.8.

The Olympus OM-D E-M10 and the new lenses will be available in black and silver from March 2014. Olympus expects the E-M10 to retail for $799, body only. Lens pricing has not been announced.







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