GoPro and Asus have announced a limited edition, co-branded laptop

GoPro has stepped into the laptop space for the first time through a limited-edition collaboration with ASUS.

While the device itself is built by ASUS, the partnership marks a significant shift for GoPro, extending its reach beyond cameras and accessories into the editing and management of footage.

The 13.3-inch convertible laptop, built around ASUS' ProArt P13, is designed to work closely with GoPro’s existing ecosystem.

It offers built-in access to GoPro Cloud through ASUS’s StoryCube app, a dedicated GoPro button on the keyboard, and includes a 12-month GoPro Premium+ subscription.

For GoPro, the move signals a growing focus on what happens after footage is captured. Rather than leaving creators to manage files, storage and editing across separate devices and apps, the company is seeking tighter control over the full workflow, from camera to final edit.

The integration places GoPro’s cloud services and player software at the centre of the laptop experience, positioning the computer as an extension of the GoPro system rather than a standard PC with optional software installed.

The collaboration also reflects a broader trend in the imaging industry, where camera brands are increasingly looking beyond hardware sales and toward services and subscriptions as long-term revenue.

At the same time, by working with ASUS instead of producing its own computer, GoPro can test deeper workflow integration without entering the laptop market directly.

GoPro and Asus have also set up a dedicated web page to explain the full partnership and what it might mean to prospective buyers.

“GoPro creators are always on the move, and they need tools that keep up. Teaming up with ASUS means we’re giving them a laptop that’s fast, flexible, and built for the way they work—whether that’s organizing clips posted up at a campsite or editing 360° footage on a plane. It’s all about making the creative process easier so they can focus on their passions and share their stories,” Rick Loughery, SVP, Global Marketing and Digital Commerce, at GoPro says.