Fujifilm launches retro-inspired Instax Mini 40TM

Fujifilm has launched its newest instant camera, the Instax Mini 40, an entry-level model complete with a retro-styled body.

The new camera is covered in faux leather with some pretty swish silver accents, but beyond the vintage camera look, the Mini 40 has the same mechanics as the $90 Mini 11. That means a 35mm equivalent lens, auto-exposure, a built-in flash and a selfie mirror. Like the Mini 11, the camera is operated vertically. 

It works a little differently however, with a push of the large silver button under the lens compartment causing the lens to pop out and turn the camera on. Like most of the other Instax models, you can activate selfie mode by pulling out the front-end edge of the lens after the camera is powered up.

“The new MINI 40 will appeal to sophisticated instant photo enthusiasts, whom have already been using our instax product for years and are now looking for an instant camera with a timeless design,” said Manny Almeida, Division President, Imaging Division, Fujifilm North America Corporation.

“Designed to be easily portable, MINI 40 is finished with a high-quality texture that fits in one hand. The lustrous black camera body is accented with silver touches, resulting in a classic and chic look.”

Also accompanying the launch of MINI 40 is new Instax Mini Contact Sheet instant film. An 'homage to classic film photography,' the design of the new instant film is inspired by a photographer’s contact sheet. As with all instax film, Contact Sheet will be available in a single pack with 10 exposures.

No local pricing or availability has been announced as of yet, but in the US the new camera is expected to be available by the end of April 2021, for $100 USD ($131 AUD), while the contact sheet instant film will set you back $14.99 USD ($20 AUD).

You can find out more about the new products on the INSTAX website.