Fujifilm launches filmesque half-series camera - the X Half

Fujifilm has announced the launch of the X half, a new compact and stylish digital camera in its X Series lineup.

Inspired by traditional half-frame film cameras, the X half is designed for vertical image capture.

Weighing 240 grams and featuring a fixed 32mm f/2.8 lens (35mm equivalent), the X half uses a 1-inch back-illuminated sensor and includes a vertically oriented rear LCD screen, optimized for shooting in a 3:4 aspect ratio.

It also incorporates an optical viewfinder and a mechanical-style frame advance lever, nodding to the experience of analogue cameras.

A notable feature of the X half is its "2-in-1" mode, which allows users to combine two vertically oriented images or videos into one in-camera composition.

Users can also create similar combinations using the new X half app, which supports editing, viewing, and sharing.

The camera includes 13 Film Simulation modes, including the newly added REALA ACE, and introduces three new digital filters—Light Leak, Halation, and Expired Film—which aim to replicate the aesthetic characteristics of older film stocks.

It also features a "Grain Effect" function and a "Date Stamp" option for further customisation.

Additionally, a new "Film Camera Mode" has been added, limiting playback during shooting and requiring manual “advancing” between frames, in an effort to replicate the feel of film photography.

Once a roll is completed, users can then digitally develop images via the dedicated app.

The device connects via Bluetooth, allowing for image transfer to smartphones and compatibility with Fujifilm’s instax Link printers. 

Fujifilm Australia's General Manager of Electronic Imaging & Optical Devices, Shaun Mah, said the camera was designed to appeal to users looking for a blend of simplicity and creativity. “The X half offers a shooting experience inspired by classic film cameras while incorporating the benefits of digital technology,” he said.

The X half is available from 12 June through usual Fujifilm retailers. It'll set you back $1,349.