National Geographic launch 'Frames' series with photographer Jarrad Seng
National Geographic has launched a new digital content series in partnership with camera phone brand OPPO, showcasing the work of photographer Jarrad Seng.
Frames is a short content series that aims to capture the beauty of different locations around Australia, while also inspiring the audience to get out and shoot. In the first series, Seng attempts to unpack what makes Tasmania unique and a must visit for those with a strong interest in photography, nature and art.
Kael Hudson, Director of Advertising and Partnerships, National Geographic Australia & New Zealand said the project is about creating a meaningful story.
“We’re passionate about pushing the boundaries of storytelling through submerging our talent in local traditions and unique moments," he says.
"Frames inspires our audience that beautiful photography is achievable for everybody, whether that be on a high end DSLR or the smartphone in your pocket."
The first series of Frames includes three short-form episodes that explore different perspectives of Tasmania, as well as an insight to Jarrad himself and his creative process.
Jarrad Seng is one of Australia’s most prolific creatives, whose career has seen him work on projects as diverse as international tours, tourism campaigns and short film projects.
You can see the first three episodes of Frames here.