Benjamin Von Wong talks creativity and photography in interview

Benjamin Von Wong's photography projects are creatively eye-catching and in a wonderful interview by Adobe Creative Cloud, he outlines what he believes is conducive to success and creativity.

“You have to think about how the work is going to be distributed” he says. “how are people going to react it? What about what you're doing is particularly unique and different?”

“You can't just create something and hope that the work will speak for itself.”

Von Wong's conceptual photography requires full teams of collaborators, telling stories that are often eye-opening and touching. Last month he brilliantly captured the union of a paraplegic woman and her son for Mother's day and most recently exposed the prevalence of 1^st world child hunger.

You can see the interview below.