Fujifilm's new Instax Square 2 adds mood filters; redesigned body

Fujifilm has announced the Instax Square 2, a new square-format instant camera featuring selectable colour filters, a redesigned body and a switch from CR2 lithium batteries to standard AA cells.

The camera introduces what Fujifilm calls Mood Filters, allowing users to adjust the colour tone of their images before printing. A switch lets photographers choose between Warm and Cool settings, adding a golden or blue-toned look, or leave the filter off for the standard Instax colour rendition.

The Square 2 follows the Instax Square SQ1, retaining its square-format film and straightforward operation while adopting a more rounded design. It will be available in three colours: Misty White, Slate Blue and Brick Red.

The Mood Filters are physical filters positioned in front of the lens, rather than digital effects applied after capture. The camera retains automatic exposure and flash, along with a built-in selfie mirror and three focus modes: Standard, Close-up and Landscape. Close-up mode supports subjects from 30cm, while Landscape mode is designed for subjects at distances of 3m and beyond.

Another change is the power supply. The Square 2 uses four AA batteries instead of the two CR2 lithium batteries required by the SQ1. Fujifilm estimates a set of batteries will last for around 30 packs of 10-shot film, depending on usage.

Alongside the camera, Fujifilm has introduced Instax Square Soft Haze film. Designed to produce lower contrast and saturation, it gives images softer highlights and warm, diffused shadows. The film is compatible with existing Instax Square cameras, as well as the new model.

The Instax Square 2 is scheduled to launch in late October 2026. In the US, pricing is set at US$119.95 for the camera and US$18.99 for a 10-exposure pack of Soft Haze film. Australian pricing has not yet been confirmed.