Adobe launches text-to-image generator Firefly
Adobe has announced Adobe Firefly, a new family of creative generative AI models, focused on the generation of images and text effects, that won’t generate content based on other people’s or brands’ IP.
According to the company, Adobe Firefly, available now in Beta, will bring even more 'precision, power, speed and ease' directly into Creative Cloud, Document Cloud, Experience Cloud and Adobe Express workflows where content is created and modified.
Adobe Firefly is made up of multiple 'models', tailored to serve different users and those working across a variety of different use cases.
Adobe’s first model, trained on Adobe Stock images, openly licensed content and public domain content where copyright has expired, will focus on images and text effects and is designed to generate content safe for commercial use. The tool will leverage content held in Adobe Stock and won’t generate content based on other people’s or brands’ IP.
Earlier this year, Adobe was accused of auto-enabling its “Content Analysis” section of its privacy and personal data collection permissions so that it could use uploaded work to train its AI, an accusation the company denied.
“Generative AI is the next evolution of AI-driven creativity and productivity,” said David Wadhwani, president, Digital Media Business, Adobe.
“With Firefly, Adobe will bring generative AI-powered ‘creative ingredients’ directly into customers’ workflows, increasing productivity and creative expression for all creators from high-end creative professionals to the long tail of the creator economy.”
Adobe says its intent is to build generative AI in a way that enables customers to monetise their talents, much like it has done with Adobe Stock and Behance. Adobe is also developing a compensation model for Adobe Stock contributors and will share details once Adobe Firefly is out of beta.
In addition to Firefly, Adobe says it is further enhancing its Content Authenticity Initiative (CAI) to create a global standard for trusted digital content attribution. With more than 900 members worldwide, Adobe says it is pushing for open industry standards using CAI’s open-source tools that are free and actively developed through the nonprofit Coalition for Content Provenance and Authenticity (C2PA).
These goals include a universal “Do Not Train” Content Credentials tag in the image’s Content Credential for creators to request that their content isn’t used to train models. The Content Credentials tag will remain associated with the content wherever it is used, published or stored. In addition, AI generated content will be tagged accordingly.
You can sign up for Firefly's beta on Adobe’s website.
Cover image: Adobe