Video: The Big Mac portrait challenge
Yes, you read it right - you don't need that flashy new 85mm portrait lens. What you really need is a Big Mac.
In a new video, portrait photographer Philippe Echaroux has taken on what he's calling the "Big Mac Portrait Challenge."
Usually Echaroux chooses Hasselblad cameras, Elinchrom lights and other expensive studio equipment to capture his professional portraits.
But he was recently asked to make due without any of that; instead, he would use an iPhone for shooting and retouching, a small flashlight, and a Big Mac box from McDonald's as a fairly basic diffuser. Unusual true, but if you think about it, the inside of the box is white, somewhat reflective, and with a straw, can hold a torch quite well.
The final shots all receive a fair bit of post-processing, of course, including a workout from VSCO, Photoshop Fix, and Lightroom Mobile, but you can't really argue with the results and all the basic gear and lighting was the same for all the shots: iPhone, flashlight, and Big Mac box.
So there you have it. Amazing results with a Big Mac. Let us know what you think in the comments.