AustralianPhotography

Canon Drops Aussie Prices

The recommended retail price of a Canon EOS 550D (with 18-135mm lens) has fallen from $1949 to $1449.

The recommended retail price of a Canon EOS 550D (with 18-135mm lens) has fallen from $1949 to $1449.

11 Aug 2011

Canon has taken some of the heat out of the issue of comparative pricing of digital imaging products overseas by announcing price cuts on 95 of its products, effective from August 1.

The price cuts range from around 5% to 30% on DSLR, compact and video cameras, and bring Australia more into line with US pricing.

“In the context of generally negative news around the local retail environment, Canon Australia is taking pro-active steps as the market leader to attract consumer attention and contribute to the value that is available locally,” said Canon Consumer Imaging director, Jason McLean.

Some of the old and new recommended retail prices (including GST) are:

• EOS 550D Super Kit (with EF-S18-135mm f/3.5-5.6IS)            Old: $1949     New: $1449

• EOS 60D Premium Kit (with EF-S 18-200mm f/3.5-5.6 IS)       Old:  $2399     New: $1999 

• EOS 5D Mk II Premium Kit (with EF24-105mm f/4L IS USM)   Old: $4899      New: $4499

• MT24EX Macro Twin Lite to suit the entire EOS range             Old:  $1499     New: $1199

• HFS20 HD digital video camera                                                Old: $1199       New: $899

• EF70-300IS EF 70-300mm f/4-5.6 IS USM lens                       Old: $1199       New: $949

• EF40056LU EF 400mm f/5.6L USM                                         Old: $2319       New: $1999 

• PIXMA MG5150 multifunction inkjet printer                              Old: $179         New: $129 

• PowerShot SX130 IS compact digital camera                          Old: $329         New: $229

• PowerShot G12 compact digital camera                                  Old: $799         New: $699

• IXUS 310 HS compact digital camera                                      Old: $449         New: $399

Article first published in www.photoimagingnews.com.au

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