Adobe launches Photoshop on the web

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Adobe has officially launched Photoshop on the web, which looks to bring many desktop tools and functions of the industry standard creative platform to a browser near you. 

According to an Adobe blog post, Ps on the web comes complete with the company's newly released Adobe Firefly generative AI features including Generative Fill and Generative Expand. 

Image: Adobe
Image: Adobe

"With Photoshop on the web, you now have more ways to access the power of Photoshop and can get started in just a few clicks with no download or installation. You can start new creations from scratch or pick up where you left off on any Photoshop document on the web and if you prefer, you can jump back into the desktop app with the click of a button," the blog post says. 

The programme has been tweaked for web, with it aimed at being accessible to users new to Photoshop. 

For example, tools in the toolbar are grouped together based on workflows, although users who prefer an interface that is more like the desktop interface can also hide this view.

In addition, the contextual task bar, first introduced in June in Photoshop desktop, has also been included. This is an on-screen menu that recommends the most relevant next steps in several key workflows, reducing the number of clicks needed to complete a project, and makes the most common actions more easily accessible. 

The launch comes at an interesting time for Adobe, which recently announced it would increase prices for many Creative Cloud memberships starting November 1, 2023, with the price of specific Creative Cloud plans increasing in North America, Central America, South America and Europe. 

For now at least, Australia will miss the price hike of between $2 and $3 USD a month on many plans, which the company says is a response to its increasing investment in AI technology. 

The hikes come despite Adobe reporting revenue in the third quarter of 2023 of $4.89 billion USD, representing year-over-year growth of a massive 13%.

At the same time, the company has also announced it will implement 'Generative Credits' to offset its computing costs for generating content with AI models. Various Adobe plans will come with different amounts of credits each month, which when exhausted can be purchased separately, and don't roll over each month. You can find out more about how it works here.

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