advertise
From the publishers of Australian Photography and Digital Photography + Design magazines.
AustralianPhotography.com is targeted at amateur and experienced photographers who want to improve their craft – enthusiasts who enjoy photography and want to become better at it. This site will help them achieve that.
From our experience with printed magazines, we know what readers want. They want advice on how their photos can be improved. They want to enter competitions and have their best work recognised. They want to know how to use the latest technology and new products. And they want to learn more about creative techniques and how the pros do it.
HOMEPAGE
The homepage contains image and pointers to all the main sections of the site – Competitions, Image Doctor, News, How To/Tutorials, New Products and For Sale. As the entry point to the site, this page carries the most traffic.
COMPETITIONS
This section of the site is one of the most active. There are monthly competitions on nominated themes, e.g., water, animals, shadows. Images can be submitted via the site, with no entry fees. The current month’s images are displayed and can be rated by visitors using a five-star system. Previous monthly winners are displayed for 12 months. Sponsorships of competitions are available.
IMAGE DOCTOR
Photographers can submit their images for professional appraisal for a small fee. In this section visitors can view submitted images along with advice from ‘The Doctor’. The Image Doctor section is the most popular part of AP magazine in print, and online will be just as strong.
NEWS
News stories, including the latest exhibitions, competitions, product releases and photographic events are included here. Items from the weekly email newsletter can be seen here, and previous news stories can be searched.
HOW TO / TUTORIALS
A resource centre for photographers looking to improve their craft. Includes searchable print and online articles that can be purchased with back issues of AP and DP+D.
PRODUCTS
Articles and reviews of new products, categorised into cameras, lenses, accessories and equipment.
FOR SALE / RETAIL OFFERS
A free trading post for cameras and photographic equipment for sale, plus a special section on retail offers and promotions. Retailers can include their latest catalogues in this section, with promotional copy. Visitors can see the front page of each catalogue and download a pdf of the complete catalogue. Catalogues that are advertised here receive a free promotional pointer and link on the homepage and the email newsletter.
RESOURCES
Useful listings of suppliers, retailers, courses and associations. With logos, fully searchable.
EMAIL NEWSLETTER
The AP email newsletter is sent out weekly on Fridays to photography enthusiasts, suppliers and retailers. It is promoted regularly through Yaffa’s photographic magazines as well as other relevant publications and websites. In turn, the newsletter will drive traffic regularly to the AP website.
RETAIL CATALOGUES
• $750 per week (includes Homepage promotion)
GST: Add 10% to all prices above
FILE REQUIREMENTS
• Maximum file size 39K.
• Include click-through URL.
• Files can be Flash (swf files), static GIFs or animated GIFs.
• Flash files should be in Flash 7 format.
• If supplying Flash files a backup GIF must also be supplied.
• The website will target browsers that work with the ad through our ad server - unsupported browsers will be served the alternative GIF file supplied.
• Animation must not contain strobing effects.
• Looping should be continuous.
• The creative should not disable fields or functionality of the site.
• The creative should not disable browser back buttons or force any plugins to be downloaded.
• Material deadline 5 days prior.
• Send files to joannaz@yaffa.com.au
• Production inquiries: Joanna Zdanowicz on 02 9213 8301 or joannaz@yaffa.com.au
FILE REQUIREMENTS
• Static or animated GIF files only
• No rich media or Flash creatives
• Maximum file size 39K
• Include click-through URL
• Maximum 70 characters for text links
• Material deadline 5 days prior
• Send files to joannaz@yaffa.com.au
• Production inquiries: Joanna Zdanowicz on 02 9213 8301 or joannaz@yaffa.com.au
EMAIL BLASTS
Dedicated email blasts are available to advertisers. Price on application.