By attaching cameras to athletes, advertising agency M&C Saatchi and seven of Australia’s top photographers have found a unique way to raise money for UN LTD, a charity that works to enhance the lives of disadvantaged Australian youth.
The unique Human Cameras project saw GoPro cameras fixed to the bodies of athletes as they ran, swam, cycled and kayaked around Sydney in preparation for the AdNews Challenge, a corporate fitness and charity event that will take place in Clifton Gardens Reserve in Mosman, Sydney, on Sunday 18 November.
The cameras were set to fire at varying intervals depending on the effect each photographer was after, some every second, some every few seconds, some longer.
A selection of the best images were framed and showcased for silent auction at a Human Cameras exhibition at Sydney's Rushcutters Bay last Thursday. All proceeds from Human Cameras go towards UN LTD, the official charity of the AdNews Challenge.
AdNews sales director James Yaffa applauded the effort: "M&C Saatchi has set the bar very high in terms of AdNews Challenge fundraising initiatives. We expected some interesting angles from the creative industry but this has totally blown us away, it’s great stuff."
UN LTD founding director Kerry McCabe said: "Wow, just awesome from M&C Saatchi. On behalf of disadvantaged and underprivileged young Australians, I can’t thank M&C Saatchi and the photographers enough for getting behind the fundraising effort in such a compelling and innovative way."
You can see more images from the Human Cameras project at http://humancameras.mcsaatchi.com.au
To find out more about UNLTD go to www.unltd.org.au
Registrations are still open for the AdNews Challenge. The 16-kilometre course includes run, swim, cycle and kayak legs and can be completed in teams of four or individually.
AdNews is owned by Yaffa Publishing, the publisher of this website.
Photo: Brett Danton.
Photo: Florian Groehn.
Photo: Gary Sheppard.
Photo: Jamie Macfayden.
Photo: Jon Higgs.
Photo: Michael Corridore.
Photo: Neil Bailey.