Flickr acquired by SmugMug

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Flickr has been sold by owners Yahoo to SmugMug, in a deal that “will create the most influential photography community in the world,” according to the website's new owners.

“SmugMug and Flickr believe that all photographers—from the hobbyist to the prosumer to the professional—belong together,” SmugMug says.

The deal means that SmugMug will potentially gain hundreds of thousands of users, although it has been quick to announce it has no intention of combining the two image sharing platforms anytime soon.

SmugMug is well known for offering a platform that professional photographers use to sell high-quality digital and print media to customers with their own pricing, as opposed to more traditional stock library websites like 500px.

“Since day one our passion has been empowering photographers to tell the stories they want to tell, the way they want to tell them, and our investment in Flickr reaffirms this commitment,” says SmugMug CEO Don MacAskill, CEO of SmugMug. “Uniting the SmugMug and Flickr brands will make the whole photography community stronger and better connected.

“We share SmugMug’s mission to cater to people—professionals, amateurs, and everybody in between— who invest time, energy and love into their photos,” says Andrew Stadlen of Flickr. “We look forward to becoming part of the SmugMug family and continue to grow, innovate and delight our global community of photographers.”

Terms of the deal, including the acquisition price, have not been made public.

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