Zeiss announce the ZX1: a full-frame camera with Lightroom built-in

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In one of the most interesting (and unexpectedly cool) Photokina announcements, Zeiss has announced the ZX1, a full-frame compact with a fixed 35mm f/2 lens, 512GB of onboard storage and in one of those 'why didn't someone else think of that?' moments, Adobe Lightroom CC built-in. 

The ZX1 is the German-manufacturer's first full-frame compact camera. 


Inside the camera is a 37.4-megapixel zeiss developed full-frame sensor. The fixed lens is a newly-designed Zeiss Distagon 35mm f/2 T* autofocus lens designed to work in tandem with the new sensor. It contains 8 elements in 5 groups, with a minimum focus distance of 30cm.

“The interplay between the lens and sensor ensures first-class picture quality with that typical ZEISS look,” Zeiss says.

The features and functions of the ZX1 can be controlled through a 4.3-inch, 338ppi multi-touch display, although the ZX1 also features a 0.7-inch electronic viewfinder.

Unlike any other digital camera (that's not also a smartphone), the ZX1 has no SD-card slot, instead offering 512GB of built-in storage — enough for 6,800 RAW (DNG) photos or over 50,000 JPGs. If you do ever get around to filling it, the storage can be cleared via a USB-C port.

Along with Adobe Lightroom CC, the ZX1 features Wi-Fi network connectivity (in addition to Bluetooth and USB-C data transfer), which allows for images to be uploaded direct from camera to the web. The ZX1 can also update its firmware with over-the-air updates.

Other features include 3fps, 4K video at 30fps and microphone and headphone jacks.

And finally the design. The smooth, curving design should provide 'economic' and easy handling, according to Zeiss.

“The slightly bent screen separates the live view from the control elements, making camera operation comfortable and straightforward.”

The Zeiss ZX1 is expected to be available in early 2019 with pricing to be confirmed.

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