Campaign focuses on iPhone 7 low light photo capability

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Apple recently launched a new advertising campaign designed to promote the photographic qualities of the latest iPhone in low light conditions.

The 'One Night' campaign features a selection of images taken by a group of photographers from around the world on the night of November 5th, 2016.

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The group captured life around them from dusk to dawn, only using the iPhone 7's camera. The people, sights and scenes they encountered over the course of the night resulted in a spectacular display of nighttime photography, which will be displayed in 25 countries.

Some of the photographers tackled extreme climates: Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 active volcanoes, using an iPhone 7 attached to a drone to capture views of Gunung Karang’s lava flow after dark; Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, traveling overnight by dog sled.

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Ruairidh McGlynn travelled by dogsled through Iceland, stopping for a break in this ice cave.

"Iceland is well known for its iconic landscapes," said McGlynn.

"I wanted to produce a series of unexpected images that both pushed the boundaries of mobile photography and allowed people to reimagine Iceland — especially its possibilities at night. iPhone provides the ability to capture, process, curate and publish all on one device, all qualities that lend themselves well to the candid landscape shots and conditions I enjoy capturing."

Like most smartphone cameras, with its small image sensor the mobile device has a distinct disadvantage compared to DSLRs and other cameras in low light, but with a fast F1.8 aperture, improved optical image stabilisation and a multi-frame mode, photographers see it as a step up from the previous iPhone 6 generation.

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Credit Jennifer Bin

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